There is no reason to stop researching when you think you've got the insight you need. As your customer experience gets better, and problems are solved, new behaviours can emerge, and new problems can be dis...

Creating a strong research function in your organization, is a great way to build a repository of knowledge at the strategic level, and gain insights on how the business should move forward, not just how to ...

In my last role, one of the most important achievements, was the implementation of a research function and developing a culture of continuous discovery. This helped drive change within the business, greater ...